편승 효과, 便乘效果, bandwagon effect

편승 효과(便乘效果) 또는 밴드왜건 효과(bandwagon effect)는 어떤 선택이 대중적으로 유행하고 있다는 정보의 선택에 더욱 힘을 실어주는 효과를 말한다.

[정치]
국제관계론에서 한 국가가 중대한 외적 위협에 처했을 때 그 위험의 근원이 되는 세력과 제휴하는 것을 말한다. 즉 취약한 국가는 상대적으로 우세한 국가에게 불평등한 교환을 수반한 복종적인 역할을 수용하는 것이다. 다시 말하면 우월한 강대국의 압력에 굴복하거나 불평등한 조치를 수용함을 의미한다.

[선거와 상품시장]
선거에서는 우세해 보이는 사람을 지지하는 현상, 상품시장에서는 어떤 상품이 유행함에 따라 그 상품의 소비가 촉진되는 현상이라고 할 수 있다.

[미시경제에서의 밴드왜건 효과]
미시경제에서 밴드왜건 효과는 수요와 선호의 상호작용으로 나타난다. 밴드왜건 효과는 물건을 구매하는 소비자가 증가함에 따라, 사람들의 수요도 증가할 때 발생한다. 이런 상호작용은 잠재적으로는 경제학의 기본 법칙인 수요와 공급의 법칙(소비자의 구매결정은 가격과 개인적 선호에 의해 결정)을 왜곡한다.

[정치적 관점에서 보았던 편승 효과]
랜덜 슈웰러(Randall Schweller)는 편승을 ‘자기확장’의 목적을 갖는다고 언급했다. 이익을 위한 기회에 의해 갈망하는 가치를 획득하는 수단으로 편승이 될 수 있다.

데보라 웰취 라슨(Deborah Welch Larson)은 편승은 외부의 위기를 종식시키고 국내의 경쟁자를 약화시키며 경제적 원조와 강대국에 편승하면서 약소국이 권위를 유지할 수 있음에 도움을 줄 수 있는 경우에 채택된다.

역사적으로 특히 약소국들에게 편승은 균형화보다 더 일반적인 현상이었다.

 

 

 

The bandwagon effect refers to the effect of further empowering the selection of information that a choice is popular.

[Politics]
In the theory of international relations, it refers to partnering with the forces that are the source of a country's danger when it is in serious external threat. In other words, the weak country accepts the submissive role of the relatively dominant country with unequal exchange. In other words, it means giving in to the pressure of the superior power or accepting unequal measures.

[Elections and commodity markets]
It can be said that it is a phenomenon that supports those who seem to be dominant in elections, and a phenomenon in which the consumption of a product is promoted as a product becomes popular in the product market.

[Band wagon effect in micro economy]
In a microeconomy, the bandwagon effect appears as an interaction between demand and preference. The bandwagon effect occurs when people's demand increases as more consumers buy goods. This interaction potentially distorts the basic laws of economics, the laws of supply and demand (consumers' purchasing decisions are determined by price and personal preference).

[From a political point of view]
Randall Schweller noted that taking a ride has the purpose of 'self-expanding'. It can be taken as a means of acquiring the value desired by opportunities for profit.

Deborah Welch Larson is adopted when riding can help smaller countries maintain authority while ending external crises, weakening domestic competitors, and riding on economic aid and powerful countries.

Historically, riding has been a more common phenomenon than balancing, especially for weaker countries.